350 0 obj endobj /TT1 469 0 R << endobj /First 18 0 R /K 7 << /C /Normal /S /Normal /S /Normal /P 890 0 R 263 0 obj /Pg 30 0 R 369 0 obj /K 26 361 0 R 362 0 R 363 0 R 364 0 R 365 0 R 366 0 R 367 0 R 368 0 R 369 0 R 370 0 R endobj endobj /Parent 4 0 R /P 14 0 R << >> /P 961 0 R Examined the nature of relationship marketing (RM) and 2 key characteristics associated with the success of RM: commitment and trust. 109 0 obj /Title (Communications of the IIMA) 92 0 obj /S /Normal << /K 84 324 0 obj << /K 123 >> /C /Normal 147 0 obj /S /Normal >> 165 0 obj 246 0 obj /WritingMode /LrTb >> >> /K 12 /Pg 25 0 R /Contents 476 0 R endobj endobj /S /bibliography >> >> /TextAlign /Center /C /Normal /A 980 0 R >> /P 593 0 R Fmw`v`r omnp`tgtgv` a partgouiar gjhustry nay l`, aiiy acr``h-upmj rui`s me omjhuot, ajh tf` omnp`tgtgmj, tak`s piao` jmt gj a dujci` lut gj a smog`ty tfat gt pr`sun-. 129 0 obj << endobj /Pg 22 0 R 211 0 R 212 0 R] 262 0 obj /P 14 0 R 271 0 obj /Pg 26 0 R /P 711 0 R /K 16 /C /Normal /Pg 27 0 R /SpaceAfter 0.0 /K 51 /P 14 0 R 274 0 obj /S /Normal /ExtGState << /C /Normal << /P 14 0 R /Pg 27 0 R endobj endobj >> << endobj JRAPublish 3.000 /C /Normal /Rotate 0 << 162 0 obj /K 11 305 0 obj >> << 389 0 obj /S /Normal 329 0 obj 108 0 obj /S /Normal >> /InlineShape /Figure /SpaceBefore 12.0 /C /Heading#201#2CHeading#201#20Char >> endobj endobj /P 14 0 R << /A 582 0 R 218 0 obj 192 0 obj >> 57 0 obj /K 95 /K 111 >> /Pg 28 0 R /C /Normal /C /Normal << >> << endobj 259 0 obj /P 815 0 R /S /Normal The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. 258 0 R 259 0 R 260 0 R 261 0 R 262 0 R 263 0 R 264 0 R 265 0 R 266 0 R 267 0 R /P 685 0 R /C /Normal /Pg 28 0 R The presence of trust improves the chance of successful service performance. /A << endobj endobj /A 514 0 R >> /S /Normal endobj << /C /Normal /C /Normal /P 817 0 R /Pg 25 0 R /K 50 /C /Normal /P 928 0 R << endobj 364 0 obj << << Using 62 field interviews from participants at different levels of each organization, the paper develops a model of buyer-seller problem solving based on interpersonal relationship literature. << /Pg 27 0 R /P 940 0 R /P 628 0 R ; L`rry ajh Rarasuranaj 1771); ajh (12) wgtfgj-egrn r`ia-, tgmjai `xofajc`s gjvmivgjc suof lusgj`ss ujgts as sulsghgar-, Xfmucf ah`quat`iy omjo`ptuaigzgjc r`iatgmjsfgp nark`t-, gjc r`qugr`s a h`egjgtgmj tfat aoomnnmhat`s, iatgmjai `xofajc`s, `xtajt h`egjgtgmjs omv`r smn` kgjhs lut, gjc, nagjtagjgjc ajh-gj nuitg-s`rvgo` mrcajgzatgmjs-, `jfajogjc oustmn`r r`iatgmjsfgps" ajh L`rry ajh Rara-, gjc omjo`rjs attraotgjc, h`v`impgjc, ajh r`tagjgjc oustmn`r, r`iatgmjsfgps." >> /C /Normal 200 0 obj /K 8 /P 614 0 R endobj >> /A 686 0 R /S /Normal /K 106 endobj /K 17 3 [65 0 R 66 0 R 67 0 R 68 0 R 69 0 R] endobj 116 0 obj << /K 66 << /K 24 /P 671 0 R /C /Normal 255 0 obj >> << /P 14 0 R /S /Normal /S /Normal endobj /Pg 27 0 R /C /Normal /Type /Metadata /F2 449 0 R /P 14 0 R >> /Pg 21 0 R >> 281 0 obj 49 0 obj <> endobj 60 0 obj <>stream << This study extends the commitment-trust theory from the perspective of relationship marketing and explores its effect on purchase intention under the moderation of trust by investigating vloggers' relationship marketing in the context of social media.,The study employs a survey investigation with online questionnaires in China, and the . >> /S /Normal endobj /ColorSpace << /P 807 0 R << >> /P 14 0 R /Pg 27 0 R /P 14 0 R /Pg 27 0 R /P 640 0 R 216 0 R 217 0 R 218 0 R] endobj Lusgj`ss ige`, ige` gj tf` nytfmimcgoai dujci`, gs egrst me aii eujhan`j-, taiiy ommp`ratgv`. /P 669 0 R << /S /Normal /A 764 0 R /Page#20Number /Span >> << /K 52 >> /C /Normal /S /Normal }Z H3FAaeE>\"?.p`\L$B"". /A 544 0 R endobj >> /Type /Annot >> /A 972 0 R /Pg 27 0 R /P 14 0 R endobj /Pg 28 0 R /Pg 23 0 R << >> << /K 87 endobj /S /Normal /Rotate 0 /K 5 endstream endobj 43 0 obj <>stream /P 14 0 R the inluence of relationship marketing on customer satisfaction using Nigeria as an example. /C /Normal 30 0 obj /Pg 29 0 R >> /Heading#201#20Char#20Char /Span The Commitment-Trust Theory of Relationship Marketing - Robert M. Morgan, Shelby D. Hunt, 1994 Impact Factor: 5-Year Impact Factor: Restricted access Research article First published July 1994 The Commitment-Trust Theory of Relationship Marketing Robert M. Morgan and Shelby D. Hunt View all authors and affiliations Volume 58, Issue 3 %PDF-1.4 % /Pg 22 0 R /P 14 0 R /Font << /Appligent (pdfHarmony 2.0 Linux Kernel 2.6 64bit Mar 13 2012 Library 9.0.1) >> _`omjh, w` tf`mrgz` tfat suoo`sseui r`iatgmjsfgp. /K 4 << << /K 14 /P 950 0 R /S /Normal << /P 699 0 R /S /Normal /S /Normal << /A 907 0 R 62 0 obj /P 14 0 R << >> /A 554 0 R /S /Normal << These constitute mediating variables between ethics and performance. application/pdf /S /Normal /K 8 /Pg 30 0 R /P 14 0 R << << /C /Normal /Pg 27 0 R >> /P 832 0 R Journal of Business-to-Business Marketing, Proceedings in the American Marketing Association, Procedia - Social and Behavioral Sciences, Carol Teo, Lennora Putit, Mohamad Abdullah, Journal of International Food & Agribusiness Marketing, Journal of The Academy of Marketing Science, Journal of the Academy of Marketing Science, The Commitment-Trust Theory: The British and Saudi Arabian Cross-National Perspectives, The Relationship between Buyer and a B2B e-Marketplace: Cooperation Determinants in an Electronic Market Context, Understanding the determinants of hotel booking intentions and moderating role of habit, The explanatory foundations of relationship marketing theory, Ethics, Relationship Marketing and Corporate Performance: Theoretical Analysis through the Mediating Variables, Theoretical Perspectives of Business Relationships: Explanation and Configuration, An examination of the main factors affecting trust/commitment in supplier-dealer relationships: an empirical study of the Swedish wood industry, Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web, Perspective on bank-client cooperation: A survey of selected commercial banks in Uganda, The Effects of Trust on Performance of High-Tech Business Relationships, Interfirm Relationships and Value Creation: A Synthesis, Conceptual Model and Implications for Future Research, Trust and Formal Control in interorganizational Relationships, The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models, Relationship Investment and Channel Performance: An Analysis of Mediating Forces, Toward Developing a Model of Stakeholder Trust in Waqf Institutions, TRUST AND FORMAL CONTROL IN INTERORGANIZATIONAL, Behavioral Responses to Adverse Situations in Strategic Alliances, The impact of power and relationship commitment on the integration between manufacturers and customers in a supply chain, The Impacts of Social Responsibility on Corporate Reputation and Behavioral Intentions of Communities: An Empirical Study, Generalizations about trust in marketing channel relationships using meta-analysis Inge GEYSKENS Generalizations about trust in marketing channel relationships using meta-analysis 1, Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships, An investigation of the effect of family influence on CommitmentTrust in retailervendor strategic partnerships, Commitment in Franchising: The Role of Collaborative Communication and a Franchisee's Propensity to Leave, Proposed application of the relationship marketing in interorganizational relations, The Achilles' heel of an enduring relationship: Appropriation of rents between a manufacturer and its foreign distributor, Trust, Contract and Relationship Development, Customer Relationship Management: Emerging Practice, Process, and Discipline, The role of bilateral asset specificity and replaceability on trust in supply chain partner, Integrating transactional and relational exchange into the study of Exchange Orientation in customer relationships, Value Appropriation in Business Exchange: Literature Review and Future Research Opportunities, Networking and Developing Collaborative Alliances: The Impact of the Network on Joint Action, Impact of Relationship Marketing Tactics (RMT's) & Relationship Quality on Customer Loyalty: A Study within the Malaysian Mobile Telecommunication Industry, Substitutes or Complements? 152 0 obj After conceptualizing relationship marketing and discussing its ten forms, the authors (1) theorize that successful relationship marketing requires . /A 758 0 R /C /Normal /Type /Annot /S /Normal 54 0 obj /A 953 0 R /Pg 28 0 R /S /Normal >> 224 0 obj /S /bibliography << << /S /Normal << To learn more, view ourPrivacy Policy. >> << The objective of this research is to detect the influence of trust on the consumer's affective, continuance and normative commitment as well as their effect on the consumer's responses to dissatisfaction and counter persuasion. /S /Normal /K 13 >> You can download the paper by clicking the button above. /P 975 0 R 58, No. /Pg 27 0 R >> /A << /Heading#201#2CHeading#201#20Char 34 0 R 358 0 obj /S /Normal << /Dest [17 0 R /XYZ 0 556 0] /S /Normal /TT0 468 0 R >> endobj 134 0 obj 51 0 R 52 0 R 53 0 R 54 0 R 55 0 R 56 0 R 57 0 R 58 0 R 59 0 R 60 0 R ] /Pg 30 0 R /Type /Annot >> << << endobj 174 0 obj /Pg 26 0 R /P 620 0 R /S /Normal /C /Normal /Pg 31 0 R /S /Normal /C /Normal /C /Normal /S /Normal << /CS0 [/ICCBased 466 0 R] Moreover, creating and maintaining successful supply relationships is a complicated process that is very dependent on the interactions of people involved. /P 926 0 R /S /Normal /Pg 28 0 R 291 0 obj /Parent 5 0 R /C /affiliation >> /K 60 185 0 obj endobj /S /affiliation /DropCap /Figure endobj >> /K 15 /Pg 31 0 R /C /Normal Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. /StartIndent 0.0 /A 665 0 R /P 687 0 R /A 885 0 R endobj << /A 551 0 R /S /Normal /GS0 467 0 R endstream endobj 131 0 obj <> endobj 130 0 obj <> endobj 132 0 obj <> endobj 133 0 obj <> endobj 55 0 obj <>/Type/Page>> endobj 62 0 obj <>/Type/Page>> endobj 68 0 obj <>/Type/Page>> endobj 80 0 obj <>/Type/Page>> endobj 86 0 obj <>/Type/Page>> endobj 92 0 obj <>/Type/Page>> endobj 98 0 obj <>/Type/Page>> endobj 104 0 obj <>/Type/Page>> endobj 110 0 obj <>/Type/Page>> endobj 116 0 obj <>/Type/Page>> endobj 117 0 obj <> endobj 118 0 obj <> endobj 121 0 obj <>/Filter/CCITTFaxDecode/Height 3291/Length 19472/Subtype/Image/Type/XObject/Width 2288>>stream >> /S /Normal /S /Normal /A 978 0 R Egrst, w` `xangj` tf` jatur` me r`iatgmjsfgp nar-, aigz`h. >> A number of commitment theories and typologies have been offered by social and behavioral scientists over the past several decades. >> If one of these variables is neglected, the relationship of both parties might only be a /P 14 0 R /C /Normal endobj /C /Normal 197 0 obj << /ProcSet [/PDF /Text] >> endobj >> /S /Normal zUR!%N> u-5]aKPFk(}ai%{+L"7+,\&aIEOK iAQBI$j#G#(rl_Lhf9dvlCB b~+;BA/4M 4O9UM:B-[`Z1{RCRC%u48DtcO_DtJ:=I=Pn$J0xB2~P[K6uzai; JW&>B>IG_z}dn;U$1x_.\d_qr~uN98_\_U}|/(}WkVo]x#U>4_$ /P 14 0 R /TextIndent 0.0 endobj 273 0 obj /A 539 0 R /P 612 0 R /Pg 27 0 R /K 118 /StructParents 8 the ladder of stakeholder loyalty), and describing the various relational factors (i.e. /TextAlign /Center /C /Normal This paper uses the framework proposed by Rai and Medha (2013), Atkinson and Rosenthal (2014) and Lau and Lee (2000). endobj >> /P 652 0 R /K 68 /Parent 11 0 R /S /Normal << /P 14 0 R /K 76 Our goal is to establish a conceptual model representing the different relationships. /A 806 0 R /Pg 27 0 R endobj /C /Normal /P 14 0 R Implications were offered for practitioners based on the results. >> << 7 [342 0 R 343 0 R 344 0 R 345 0 R 337 0 R 346 0 R 347 0 R 348 0 R 349 0 R 350 0 R 47 0 obj /ProcSet [/PDF /Text] endobj /Pg 28 0 R pdfHarmony 2.0 Linux Kernel 2.6 64bit Mar 13 2012 Library 9.0.1 /C /Normal >> /C /Normal /S /Normal endstream endobj 34 0 obj <> endobj 35 0 obj <> endobj 38 0 obj <>/Filter/CCITTFaxDecode/Height 3254/Length 16637/Subtype/Image/Type/XObject/Width 2076>>stream /Pg 23 0 R << >> /abstract /P /P 14 0 R >> /S /Normal /Pg 26 0 R endobj endobj 20-38 Published by: Sage Publications, Inc. on behalf of American Marketing Association Stable URL: Accessed: 24-04-2020 10:52 UTC REFERENCES Linked references are available on JSTOR /Pg 27 0 R >> /P 797 0 R 178 0 obj /Creator (Appligent pdfHarmony 2.0) (2002, p. 437) argued that the commitment-trust theory /Pg 31 0 R /K 71 /K 79 endobj /S /Normal endobj << /Rect [81.0 617.094 123.96 629.106] endobj /P 14 0 R /S /Normal 279 0 obj /S /bibliography /S /Superscript 207 0 obj /S /Body#20Text#20Indent 393 0 obj << << /EndIndent 0.0 << /Pg 27 0 R /Pg 28 0 R /ParentTreeNextKey 11 >> >> 64 0 R 65 0 R] /A 546 0 R endobj 21 0 obj /Pg 28 0 R >> /A 748 0 R /CS0 [/ICCBased 466 0 R] 365 0 obj /A 493 0 R /S /Normal /P 985 0 R /A << 101 0 obj /K 48 /Pg 30 0 R /P 601 0 R << /Subtype /XML /Pg 30 0 R /S /Normal endobj /Properties << /S /Normal /Pg 27 0 R >> empirical works show that commitment and trust is the part of relationship marketing (Joo, 2015; Ekelundand Sharma, 2001;Tezinde et al;2001) This paper focuses on the discussion about brand trust and its effect on brand loyalty. >> endobj /A 722 0 R 22 0 obj /A 841 0 R /C /Normal endobj /P 952 0 R /S /Normal >> << << /K 20 endobj endobj endobj /K 62 /S /bibliography /Properties << /C /Normal /K 0 /S /Normal /A 814 0 R /C /Normal /C /Normal << /Pg 27 0 R >> >> 409 0 obj >> /S /Heading#201#2CHeading#201#20Char 219 0 obj /C /Normal /Pg 28 0 R 158 0 obj endobj This study aims to integrate a research scholarship of customer relationship management (CRM) practices and CRM technology as an interplay with CRM Quality and investigate the overall effect on CRM loyalty through the literary lens of commitment-trust theory. endobj /P 14 0 R /S /Normal /RoleMap 16 0 R /C /Normal /P 707 0 R >> /Type /Page 63 0 obj /Pg 28 0 R >> endobj Emr nmr` gjemrnatgmj almut, gs omiialmratgjc wgtf D_XM\ tm hgcgtgz`, pr`s`rv` ajh `xt`jh aoo`ss tm, Xfgs omjt`jt hmwjimah`h ermn 1?3.<<8.11.1?7 mj _uj, 26 Nay <215 1<400417 PXO, gjc r`iatgmjsfgp nark`tgjc ajh hgsoussgjc gts t`j, usgjc hata ermn autmnmlgi` tgr` r`tagi`rs, ajh (8) omnpar` tf`gr nmh`i wgtf a rgvai tfat hm`s jmt aiimw r`iatgmjsfgp. Download PDF. /A 570 0 R % << /A 538 0 R
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