Now, China has begun to tread on Europe's toes in even more emphatic fashion. Theres no sign of loads more people signing up to pay to watch football, no sign of more people flocking to watch MOTD either. With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. It is surely self-defeating. Fantasy Premier League, Official Fantasy Football Game of The Premie Lee states there are some who estimate that Asias total soccer fanbase numbers over a billionthe kind of interest that the home market cannot even begin to compare with. For a full comparison of Standard and Premium Digital, click here. Repucom, Premier League Fan Survey 2011/12. Meanwhile, China is beginning to make an impression on the European transfer market. Worryingly, in their attempts to make China the foremost footballing nation on the planet, economic strife in European football would no doubt suit the Chinese government well. Premier League viewership on NBC up 21% for 2021/22 season Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th March - 79,000 13th April - 75,000 Some weeks missing To be specific, Sky Sports racked up 4.5 million viewers, which has now been confirmed as the highest numbers in the history of the company. English Premier League viewing figures | Sporteology While QPR will certainly have suffered financially from dropping out of the Premier League due to a dip in television money, their major fiscal hit may come from missing out on forging a connection with the Malaysian fans that owner Tony Fernandes had been focusing on. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. That has burst open the floodgates in terms of the Premier League's popularity in the world's biggest and fastest-growing market. We have the history, the tradition, the football culture, and nothing will be able to usurp that, no matter how much money is ploughed into enterprising foreign leagues with pretensions to feasting at football's top table. As always you can unsubscribe at any time. On such an uneven financial keel, the normal rules of competition are horribly, grotesquely skewed. Barclays Asia Trophy set to sparkle in Beijing. If you do doubt this, just watch a clip from any old game. "We and our clubs have an extremely passionate fanbase in China and are looking forward to working with the team at Tencent to engage with fans in new ways over the coming season," said Premier League chief executive Richard Masters. "Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s)." You only have access to basic statistics. Footballs 3pm Saturday blackout: Time to end it or vital to protect However, this is all speculation. Wow, 14 million people watched two Premier League games!!! Premier League secures 1-year China broadcast deal with Ryan Mason has already sparked a change in Tottenham player after Daniel Levy head coach call, Son Heung-min has now scored four goals in his last five games for Tottenham after struggling for form at the beginning of the 2022/23 Premier League season, Charlie Patino sale, relegation confirmed as 5.9m transfer completed - Arsenal loan latest, Latest Arsenal news includes updates on every single member of this season's loan army with the main focus being on Charlie Patino, Pablo Mari and Marquinhos, Who is Yunus Musah? Sky also saw their coverage of Norwich City v Derby County get 311,000 480,000. The Chinese government has hardly been shy in setting out their vision of the nation's sporting future, with a decade-long plan in place to make China a behemoth in world football. This story originally appeared on VICE Sports UK. WebC Until 2005, the attendance figures in NPB were estimated by the home teams. 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Before Europes other leagues had even begun to think about expanding their exposure to markets beyond the local, ITV and BBC were already selling the English game and broadcasting British football in Asia. Chinese clubs aren't recouping much of their massive investments on matchday, then, nor is it feasible that broadcasting money is covering their costs. Far from another retirement league in which ageing players can grab a final payday, the Super League is now snatching major targets from underneath the noses of European clubs. "One main driver of the rise was the switch of the League's broadcast rights in China from pay TV over to terrestrial coverage. 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Aston Villas extraordinary game against Liverpool got between 2 million and 2.5 million viewers on Sky. China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related curbs were lifted. Clearly, the broadcasting industry is, as ever, keen to sell itself as super-popular. Comcast-owned network buoyed by rise in games averaging more than 1m viewers. President Xi Jinping has sanctioned massive state spending at a grassroots level, while the Chinese Super League represents an attempt to furnish the country with a domestic division worthy of its name. Sports Media Watch. Please create an employee account to be able to mark statistics as favorites. Now, how this is meant to work is that we see the 14m figure, we see the words Manchester United, Liverpool and Premier League and then dont read further. Extensive Factual Reporting for Television and New Media, Subscribe to our newsletter to access this content. The desire to witness the spectacle of Premier League was once again evident during the recent Barclays Asia Trophy. A record 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and Opinions are divided but mostly settle around the well, its better than nothing stance. Many will have watched up to four football games, checked into Sky Sports News too, maybe spent some time viewing the Vitality Blast Finals day at Edgbaston, the Indian Premier League, the PGA Tour, the LPGA Tour.
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